Newsletter creators who have subscribers with Gmail addresses are challenged by the Google system. The Promotions tab is “a sort of liminal purgatory into which the mailbox platform casts emails too bad for the inbox and too good for the spam folder.” Unsurprisingly, Google isn’t saying much about its Gmail algorithm. And Gmail users have found getting their Promotions emails into their inbox can be a big challenge. (LA Times)
Tilt Take: Well, given the volume of brands (and dollars) built around influencers, we don’t expect a big downgrade soon. Though this vision is a good reminder that authenticity and transparency should be at the root of any influencer monetization model.
