Mark Schaefer

Mark Schaefer is a marketing strategist, keynote speaker, university educator, and the author of nine books, including Marketing Rebellion: The Most Human Company Wins.

Articles by Mark

Should Content Creators Want an Audience or a Community?

Posted by Mark Schaefer | Jan 3, 2022 | Audience Building

Mark Schaefer explains whether content creators want an audience or a community, and the choice he first opted by default.

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