Gen Z replaces interest in pop culture with passions for subcultures and niche communities, according to new research. Among the emerging subcultures: Streetwear X Gamers, Gamer Girls, Adult-ing Hackers, Scientific Edutainers, Horror Healers, and Poetic Connectors. (Horizon Media)



Tilt Take: If your target audience includes Gen Z, use this data to update your audience profiles.