Influencers and digital creators are not synonymous. The job of influencers is to get their followers to do or buy something based on what the influencer does or buys. Professional creators create and distribute content to engage their audience. (Sprout Social; h/t Two Rivers Marketing)
Tilt Take: Creators can have more revenue streams, such as subscriptions, than influencers because they don’t view their audience relationship as transactional.
