Even “mega-star” creators don’t make social media content their main source of income. New research from Influencer agency’s Creator Perspectives report finds only 25% of mega-stars and 88% of all creators consider their social media efforts a side hustle. [The Media Leader]
Tilt Take: Sure, if all the business is tied to social media, making it the main revenue source is extremely difficult. A successful content business usually demands multiple revenue streams.
