The Athletic has done about 1K live rooms since 2021. It’s like old sports-talk radio within its app with a hitch. Callers (i.e., people who reach out to converse with hosts) must be subscribers to the platform. Everybody else can just listen in. (Nieman Lab; h/t Simon Owens)



Tilt Take: What content could you provide for free with a bonus twist or incentive for the paid audience?