In five years, podcast reach more than doubled, from 11% of MIDAS to 22.8% of listeners in MIDAS’ quarterly report. Not surprisingly, people ages 15 to 34 are the largest percentage of listeners (and 55-plus are the least likely.) (Measurement of Internet Delivered Audio Services; h/t Sounds Profitable)
Tilt Take: We expect podcasts as a share of audio services will grow significantly even more in the next few years.
