Google may be redoing your page title work. It’s looking beyond the HTML title tag to make better use of other page text, such as H1 and other header tags, and content featured in prominent style treatments. (Google Search Console)
Tilt Take: Don’t dismiss the importance of title tags. As Google advises: “Focus on creating great HTML title tags. Of all the ways we generate titles, content from HTML title tags is still by far the most likely used, more than 80% of the time.”
