Clips of the Olympics surged on the platform. Gen Z tuned in for the more personal (goofy dorm room competitions in Olympic Village) to first-to-show coverage (screen captures of Simon Biles’ decision-making vault) on TikTok. (The Washington Post)
Tilt Take:
The Olympics took what you’re doing, and we’ve been talking about, to a global stage: Individual creators can build their own media companies and attract audiences.