An investigation by The Wall Street Journal revealed: “TikTok only needs one important piece of information to figure out what you want: the amount of time you linger over a piece of content. Every second you hesitate or rewatch, the app is tracking you. (The Wall Street Journal)
Tilt Take:
An in-depth investigation into what makes TikTok tick by a major national business-focused newspaper? Yep, it’s another sure sign the creator economy isn’t a trend.