NBCU’s global ads and partnership chairman says age and gender demos are falling out of favor and they should just target people in the market for their product. Why? Well, the industry (TV) that favored age-based demos (and targeted the younger ones in hopes of lifetime customers) is getting older. MTV’s viewers are, on average, in their 50s. [Ad Exchanger; h/t Sounds Profitable]
Tilt Take: Don’t boil down your audience to age or the products they buy. Treat them as real people, and they’ll respond accordingly.
