Maria Popova of The Marginalian blog says she decides to write by answering one question: Is it both timeless and timely? That’s helped her build a library of content that doesn’t depreciate.
Tilt Take:
We’ve been a Stan of Maria since the days her blog was called Brain Pickings. Her question is reasonable to ask, but don’t dismiss ideas that may be timely but not timeless. The key is just to make sure it’s relevant to your audience. (The Writing Collective; h/t KatrinaF on Tilt Discord)
