2024 M&A activity in the creator economy may indicate what’s ahead for 2025 – investment in the support sector. In 2024, big deals included Agentio, a creator marketing platform; Beehiiv, a newsletter app; Flip, a shopping app; and ElevenLabs, an AI firm. [Business Insider]
Tilt Take: As new platforms and services enter the market, pay attention to who you’re dealing with. What happens to your accounts if they’re sold or close up shop?
