Though video options grow, 58% of weekly podcast audiences listen to episodes (even on YouTube). Other data from the Cumulus Media and Signal Hill Insights report: 75% of weekly podcast consumers go back and consume episodes they miss (70% of the group does it within 24 hours after release.) [Westwood One; h/t Podnews]
Tilt Take: Even if you record video podcasts, explain verbally anything you are showing so your listeners can “see” what you’re talking about.
