“To be successful, and before it can offer brand partners an audience, the (Facebook) Bulletin rollout will have to build that audience by providing something they cannot find elsewhere – and there are many, many email newsletters on the market, most far more tailored to niche audiences and perspectives than the mainstream considerations of Facebook will likely be able to afford.” (MIDia Research)
Tilt Take:
We saw this comment in an interesting New York Times piece about the impact of so many newsletter platforms. This quote makes sense: Facebook may be too mainstream for the niche audiences most newsletters serve.
