Ahrefs’ new web search engine is close to going public. They will share 90% of ad revenue with the content creators. Why? One reason is that Ahrefs wants those creators to influence their followers’ switch to a new search engine. (Dmitry Gerasimenko, Ahrefs founder)
Tilt Take: Since we’re champions for creators earning money from their content, this sounds like a good deal. However, don’t budget for that new revenue stream just yet. It’s going to be a lot of work to convert Google search users.