Condé Nast wants to leverage the prestige in the names of titles like Vogue and The New Yorker. Instead of a mass advertising push, they plan to prioritize working with fewer brands on long-term partnerships to let the brands connect to the cache of the publishing title. (Digiday)
Tilt Take: This strategy can work well for content entrepreneurs, too. Show potential sponsors it’s about the long game, not a one-off ad.
