YouTube may roll out a new hype feature in 2025. Fans can allocate “hype points” to videos to help the clips get more reach. Eligible videos must have been released within less than seven days by a creator with less than 500K subscribers. [Social Media Today]
Tilt Take: Enlisting your audience to help your business, whether it’s hype points or something else, is a smart move. Those personal recommendations go a long way in boosting your credibility in the eyes of potentially new fans.
