Snapchat says it plans to grow its user base by 30% (to 450M) by the end of next year. Part of the strategy involves onboarding more 30- to 40-year-olds. (The Verge)
Tilt Take: OK, 40 isn’t old, but it is for a platform like Snapchat. If older generations start using Snapchat, it risks losing the younger generations. (See Facebook if you don’t believe us.)
