More companies are realizing it’s not enough to think of NFTs novel collectibles. They’re creating NFTs that are more useful to their audience – exclusive or early access to products, services, experiences, etc. (Digiday)
Tilt Take: Hey, that NFT strategy sounds familiar. (Oh, we forgot to mention that the rarest Creator Economy Expo NFT was recently purchased. In addition to its forever event access, it came with the opportunity to introduce the headlining speaker.).
