Buzzfeed, the media giant once known for its listicles and quizzes, plans to launch a new social media platform. It will be designed as an alternative to TikTok and Meta, which Buzzfeed says don’t “care very much about the content” and are “much more interested in technology and AI.” [The Hollywood Reporter]
Tilt Take: Build a new platform if you already have a huge audience that is likely to convert. Otherwise, it’s a much tougher road.
