TikTok’s new Creativity Program is in beta phase. It’s the new creator fund, designed to generate higher revenue and expand opportunities for creators. Videos need to be original and longer than a minute. Other media reports the program will require creators to have at least 100K followers (not the 10K currently required). (Tech Crunch)
Tilt Take: Given the paucity of details, we’ll hold off an opinion except to say a change was necessary to allow more creators a share of the TikTok creator fund.