Pinterest added $700K to its creator fund for its second year in existence. First-year participants gained 60% more followers after receiving grants and completing the platform’s four-week course. Brands see potential in partnering with these creator funds. L’Oréal USA is sponsoring the first cycle for fashion and beauty creators from marginalized communities. (tubefilter)
Tilt Take: Brands are beginning to see the power of connecting through the platforms rather than doing individual deals with creators.
