Stripe indexed 50 popular creator-related platforms (like SubStack) and found the cumulative 668K creators will shortly have more than $10B in aggregate earnings. (Stripe; h/t Gregarious)
Tilt Take: The research also found the number of creators earning a living wage (over $69K annually) increased 41% year over year. Though Stripe didn’t say how many people that is, we’re pleased to see a growing middle class of creators.