Forecasts indicate micro influencers (5K to 19.9K followers) will be getting a big raise in marketing deals. Marketers expect to spend $2B by 2024, up from $650M in 2021. (The Information’s Creator Economy Newsletter via Jeremy Caplan)
Tilt Take: While influencers revolve around social media creators, we can easily see the connection to other content creators who have audiences that are attractive to brands.
