In the potentially last days of TikTok in the US, Substack has a promotion – $25K for the “creative genius” who can make a video that sparks a trend. Judging isn’t about virality but how well it inspires other creators to post a video inviting their audience to join them on Substack. The winner gets paid no matter what happens on Jan. 19 (the TikTok ban deadline). [Fast Company]
Tilt Take: Substack tapped into a trend (the ban of TikTok) affecting its target audience with a fun promotional stunt.
