Look but don’t copy

Advice from a YouTube product manager: “Look at creators that are producing similar content and think about what they’re doing that’s working so well. The idea isn’t to copy the videos, but to understand what their audience enjoys watching.” (Search Engine Journal)

Great advice for any content creator. You don’t need to reinvent the wheel. Consume what your competitors (or aspirational competitors) are doing. Look at the details. Think about the process. Then, create something original based on those lessons.