A TikTok video about friends deliberately excluding a woman named “Marissa” from a party earned over 14M views (it’s a longer story about how it all happened that’s worth the read.) That woman, Marissa Meizz, turned the experience into a good thing and ultimately launched No More Lonely Friends, “an online community of people looking to make friends in real life, or IRL, meet-ups across the country.” (New York Times)



Tilt Take:

Though Marissa says she doesn’t plan to turn it into a business, she seems to be doing just that. Her free events around the U.S. are drawing hundreds of people, attracting interest from brands and prompting her to launch a merch line.