Marketers’ biggest challenges in determining compensation for creators: internal budget constraints (23%), lack of standardized pricing benchmarks (21%), inflexible or high rates from creators (20%), unclear ROI metrics (19%), and time-consuming (17%).  [eMarketer]



Tilt Take: Make it easy for brands to work with you and consider bundling opportunities to maximize their budget and ROI. However, don’t feel obligated to lower your pricing unless you see value-added opportunities in the deal.