Bankrate.com’s use of AI-generated content that gets found in Google search generates headlines. Google says experience still matters, and that’s not something ChatGPT can do. (Search Engine Land)



Tilt Take: The debate will rage on, but all creators using AI should be as transparent as Bankrate to let its audience know what’s up. It includes this disclaimer: “This article was generated using automated technology and thoroughly edited and fact-checked by an editor on our editorial staff.”