Always write your YouTube title based on how the audience would search for it. Unsure of the better word choices? Ask them in a poll through your YouTube Community tab (must have at least 1K subscribers). (Social Media Examiner; h/t Tim Marshall)



Tilt Take: Put your audience at the center of all your content creation thinking. Unsure what they want? Ask them, whether it’s a YouTube or Twitter poll or even a real-life chat.