CoComelon, one of the most-streamed children’s entertainment programs in the world, had 3.6B views on YouTube in January. Its parent company Moonbug Entertainment does deep dives on the platform to find and acquire popular kids’ programming. (Time)
Tilt Take: We agree with the authors: Expect this new programming model to replace or at least minimize the time-intensive, corporate process it takes kids’ shows like Sesame Street and Sponge Bob to make it on air.
