The NBA team Miami Heat hits hard on three trends to get in front of TikTok audiences. They do a day-in-the-life twist where a player narrates (and pokes fun) the day of a peer. They’re using the Duet feature, where they comment side by side on someone else’s TikTok. And they’re replying to comments with videos of what the commenter talked about. (Future Social)
Tilt Take: Taking a step outside your normal content presentations can delight and energize your audience.
