Intuit’s $12B deal for Mailchimp is a data play (among other things). “There is incredible power in combining the customer data and the purchase data, and we wanted to put the power of the data in our customers’ hands,” Intuit’s CEO said. (Reuters)
Tilt Take: That’s a resounding vote for the power of your audience’s data. Your audience data strategy can be a valuable asset that attracts brands to work with you (and maybe even buy your business someday).
