YouTube has mainstream appeal. Two-thirds of U.S. consumers surveyed say it’s a reliable source for long-form content previously confined to TV networks and streaming services. Among media execs, 88% agreed with that view. [Tubefilter]
Tilt Take: You may not make that type of long-form content, but that growing belief (and use) of YouTube can surface more of your videos on big-screen viewing, too.
