Instagram is testing Collab, a new way for people to co-author feed posts and reels. If an invitation to collab is accepted, both accounts will appear in the post or reel header. It also will be shared with both sets of followers. (Instagram’s Vishal Shah; h/t to Matt Navarra)
Tilt Take:
The Tilt’s new research found a lot of content entrepreneurs grow their audiences through creator and entrepreneur partnerships. If the test goes well, Instagram will make that easier.
