Not all creators prioritize fame. Long-tail creators work to build, grow, and nurture communities. “Within the Creator Economy, we’re seeing little digital villages thrive on new platforms that are all about the long tail community (Discord, Community App) and we’re going to continue seeing these support communities sprout up everywhere.”  (MarTech Series)



Tilt Take: Another name for “long-tail creators?” Content entrepreneurs – creators who build a sustainable business, not influencers who rely on social platforms.