Established gamers on Twitch and YouTube are adding a new-to-their-business platform – podcasting. Brian “FaZe Rug” Awadis recently launched a podcast, All Grown Up, to big success. “When fans follow influencers to a new platform or medium, they expect the tone to change as well.” (Digiday)
Tilt Take: Once you have a solid base on one channel is the perfect time to add another still relatable but different platform (and another revenue stream).
