Bored Ape Yacht Club’s developers created a community that led to its NFT success. Among the lessons? Uniqueness helps people earn status in a group. Consumers want to feel like they belong. Reward-based brain circuitry responds to “what could be.” (Inc.)
Tilt Take: Community doesn’t have to mean a gathering of people with equal levels of interest, commitment, etc. It’s OK to think about tiers.
