Don’t expect audiences in different countries to react the same way. A YouTuber tested the theory with a video for his Portuguese and Russian audiences. Each group had the same total number of views. But the Portuguese had three times more likes and two times more comments than the Russians. (Start It Up)
Tilt Take:
Your analytics can tell you a lot, but don’t just look at the overall numbers. Dig down to see if niches behave differently.
