Electronic music producer Lorenzo Mitchell dropped out of college in hopes of earning a fortune on TikTok. “I have followers. I don’t have the money. That’s all right,” he said. “It’ll come.” Later, he says he’s just using TikTok as a way to go from making videos at home to performing on stages and having his music played on the radio. (The Wall Street Journal; h/t Ashley Stryker)
Tilt Take:
Lorenzo doesn’t seem clear in his mission. Is he using TikTok as a revenue source or as a marketing tool to grow his audience? The distinction matters.
