Over half of Gen Z (61%) and millennials (53%) use AI tools rather than traditional search engines, according to new research from Vox Media and The Verge. The analysts say it indicates power shifting back to the consumer, where personal, intentional, and trustworthy communities thrive. [The Verge]
Tilt Take: Don’t spend as much time playing the SEO game. Do spend more time building community-focused content.
