Digital audience analytics is evolving in the Web3 world. Google has announced its standard universal analytics properties will stop processing new entries in 2023. In its place is Google Analytics 4, which operates across platforms, doesn’t rely exclusively on cookies, and uses an event-based data model to deliver user-centric measurements. (Google)
Tilt Take: Start now to plan your analytics migration. After all, audience data is a lifeblood to your business.
