Substack didn’t see a big business impact of contracting with TikTok megastars like Larray and Lil Huddy. One employee said the creators published the exclusive content in exchange for big dollars as long as the contract existed. Then, they left. (Insider)
Tilt Take: Finding the right collaborative match is essential. We’re not sure how many of these creators' TikTok audiences would be eager to go off the platform to see them, let alone subscribe to Patreon.
