Influencers Brendan Morais and Piepr James were accused of going on ABC’s Bachelor in Paradise reality dating show to boost their follower numbers. So, their fellow contestants ultimately sent them packing. There’s more to the story, but Brendan lost 28.5% or 100K of his followers, while Pieper lost 11% or 10K of hers. (Morning Brew)



Tilt Take:

Don’t do something just to gain followers. Your audience isn’t going to like the obvious self-promotion and realize you’re in it for you, not them.