Rick Steves didn’t even know every book needs an International Standard Book Number when he first published Europe Through the Back Door in 1979. He also created a cover so simple that the media thought it was a preview version. (Rick Steves on Facebook)
Tilt Take:
You don’t have to know everything or make it perfect when you launch as long as you’re willing to learn as you grow your business. That’s what Rick Steves did, and now his travel guide and tour company earns $100M a year (well, not 2020.)
