YouTube’s star creators will appear in its weeklong Holiday Stream and Shop event. But this isn’t a one-time thing, it’s an introduction to the platform’s new shopping verticals. Soon, YouTube will allow product pop-ups and share an interface that lets viewers shop while they watch. (tubefilter)
Tilt Take: Authenticity still matters. If shopping products isn’t an organic fit for your videos, you may not care about shopping options. We also await word on how the financial arrangements will work.
