Search results now highlight passages of content that deliver the answer instead of linking to a page and forcing the searcher to figure out where it is. Google’s John Mueller says crawlers now can ignore weakly relevant sections while finding a super relevant section, highlighting that, and elevating the page’s ranking. (Search Engine Roundtable; h/t tl;dr marketing)
Tilt Take: Good news for long-form content creators relying on SEO. You don’t have to play the short game for SEO. Now, your content can get discovered even if it’s later in the content or not addressed in the meta description.
