Sci-fi and fantasy author Brandon Sanderson sought $1M on Kickstarter in 30 days to fund four new books. He got more than that in 35 minutes. Why? Brandon says it’s in part because of his unique relationship with his fans, spending a lot of time at conventions and interacting with his audience. The New York Times
Tilt Take: Brandon’s huge success on Kickstarter started years before he ever posted it. As he created his books, he also carefully cultivated an audience.
