“Numerous startups are attempting to help creators set up their standalone, owned properties online; earn more from fewer, truer fans; and lessen their dependence on social media platforms. But unless we radically change the foundation of the creator economy – how creators find and connect to a community in the first place – these solutions are incremental at best and don’t create a fundamental unlock for the issues plaguing the current creator economy.” (Li’s Newsletter)
Tilt Take:
The need for independence or owned channels is big, but that doesn’t mean it’s easy.
